Posted On: 07/28/2016 7:48:20 AM
Post# of 96897
Re: tinytoes51 #63410
Facebook Q2 Report: 1.7B Monthly Users, $6.44B in Revenue, Zuckerberg Likes Video Future
But, in a statement accompanying the earnings report, Facebook founder and CEO Mark Zuckerberg said that he was “particularly pleased with [Facebook’s] progress in video as we move towards a world where video is at the heart of all our services.”
In a subsequent call with analysts, Facebook COO Sheryl Sandberg noted that people are sharing and creating nearly three times more video on the platform than they were a year ago and, as of February, the time people spend watching videos on Instagram had by more than 40 percent over the preceding 6 months.
“This presents a big opportunity for marketers,” said Sandberg during the call. “The best marketers understand that people watch video differently in mobile feed than on TV. They create ads that grab attention in the first few seconds, sometimes even without sound – what we now call thumb-stopping creative.”
But, in a statement accompanying the earnings report, Facebook founder and CEO Mark Zuckerberg said that he was “particularly pleased with [Facebook’s] progress in video as we move towards a world where video is at the heart of all our services.”
In a subsequent call with analysts, Facebook COO Sheryl Sandberg noted that people are sharing and creating nearly three times more video on the platform than they were a year ago and, as of February, the time people spend watching videos on Instagram had by more than 40 percent over the preceding 6 months.
“This presents a big opportunity for marketers,” said Sandberg during the call. “The best marketers understand that people watch video differently in mobile feed than on TV. They create ads that grab attention in the first few seconds, sometimes even without sound – what we now call thumb-stopping creative.”
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