Posted On: 07/21/2016 11:16:26 PM
Post# of 96881
Level 3 study shows UltraFlix Wins!!!!!!!!!!
WHAT CHALLENGES DO OTT PROVIDERS FACE?
For all the rosy pictures around revenue growth, however,
the OTT provider still faces several primary business and
technical challenges.
The biggest challenge is a lack of consumer awareness or
interest. In other words, stasis and the status quo have a large
bearing on the business potential for those either thinking of
getting into the OTT game or those already in it.
Once we move beyond that initial education or status quo
barrier, though, the additional reasons diverge between the two
groups of respondents
[Chart 14]
.
On the technical front, bandwidth limitation challenges have
given way to concerns around quality of service and quality
of experience being in the forefront of OTT service operators’
minds. This is the first time we’ve seen those who currently offer
OTT services more concerned, albeit just slightly, about quality
challenges rather than bandwidth challenges
[Chart 15]
The dark horse in the race, though, is pay-per-view/event-
based payments. In terms of percentage against advertising
or subscription approaches, as well as the actual number of
respondents saying they would use per-event pricing, this
payment approach appears to be gaining traction over the
next 12 months.
Our 12-month analysis shows that subscriptions will
rise slightly, advertising will rise a bit more, and per-event
payment approaches will rise fastest of all, in keeping with how
respondents responded to the earlier question about live OTT
being a key revenue opportunity.
.
http://www.level3.com/~/media/files/white-pap...livery.pdf
Customers that have low speed connections are amazed at the quality of our streams under 10 Mbit/s and those lucky enough to have fiber or high end cable connections praise our quality that is second to none," stated NanoTech's Phil Foley, Vice President of Engineering.
Read more: http://www.digitaljournal.com/pr/3005847#ixzz4F6Sbr8YF
WHAT CHALLENGES DO OTT PROVIDERS FACE?
For all the rosy pictures around revenue growth, however,
the OTT provider still faces several primary business and
technical challenges.
The biggest challenge is a lack of consumer awareness or
interest. In other words, stasis and the status quo have a large
bearing on the business potential for those either thinking of
getting into the OTT game or those already in it.
Once we move beyond that initial education or status quo
barrier, though, the additional reasons diverge between the two
groups of respondents
[Chart 14]
.
On the technical front, bandwidth limitation challenges have
given way to concerns around quality of service and quality
of experience being in the forefront of OTT service operators’
minds. This is the first time we’ve seen those who currently offer
OTT services more concerned, albeit just slightly, about quality
challenges rather than bandwidth challenges
[Chart 15]
The dark horse in the race, though, is pay-per-view/event-
based payments. In terms of percentage against advertising
or subscription approaches, as well as the actual number of
respondents saying they would use per-event pricing, this
payment approach appears to be gaining traction over the
next 12 months.
Our 12-month analysis shows that subscriptions will
rise slightly, advertising will rise a bit more, and per-event
payment approaches will rise fastest of all, in keeping with how
respondents responded to the earlier question about live OTT
being a key revenue opportunity.
.
http://www.level3.com/~/media/files/white-pap...livery.pdf
Customers that have low speed connections are amazed at the quality of our streams under 10 Mbit/s and those lucky enough to have fiber or high end cable connections praise our quality that is second to none," stated NanoTech's Phil Foley, Vice President of Engineering.
Read more: http://www.digitaljournal.com/pr/3005847#ixzz4F6Sbr8YF
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