Posted On: 07/20/2016 9:40:39 PM
Post# of 96895
Telefonica SA, the biggest phone and pay-TV carrier in the home country of Real Madrid and FC Barcelona, is adding the sport in its basic packages with no extra charge, which will lower bills for customers who used to pay extra for games. That’s left rivals Orange SA and Vodafone Group at a disadvantage and vulnerable to customer losses -- and analysts are projecting a bitter fight for market share.
Soccer is the main way to attract viewers in the country of about 46.5 million that follows the performances of stars Ronaldo and Lionel Messi with religious fervor, which is why Telefonica agreed to pay $2.6 billion for rights to the sport in the latest auction. By now omitting the extra charges for soccer, the company is upsetting a market that has so far avoided fierce price wars prevalent elsewhere in Europe.
Telefonica/Akyumen/Ultraflix?
Soccer is the main way to attract viewers in the country of about 46.5 million that follows the performances of stars Ronaldo and Lionel Messi with religious fervor, which is why Telefonica agreed to pay $2.6 billion for rights to the sport in the latest auction. By now omitting the extra charges for soccer, the company is upsetting a market that has so far avoided fierce price wars prevalent elsewhere in Europe.
Telefonica/Akyumen/Ultraflix?
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