Just this month I personally have spent $90 in return for streaming four live concerts, two in standard definition and two in HD, and am satisfied with the experience. How hard can it be? Pick an event with a following, reach a contractual agreement, contact that following with email alerts, and do it. Doesn't have to be 4K. Enough of the company live stream BS while management pockets fat salaries with zero risk....no motivation? Ineptitude?