That has always been my thought as well. Both are terrific impulse buys, but more people grab an energy drink during the work day then a hangover recovery shot. Generally, there is thought going behind purchasing that hangover shot. I'm going to drink tonight, so let me grab one of those. How many times have we seen people enter a convenience store, get ready to pay, and grab and energy drink because they are tired from the work day. No thought behind it, impulse, on the spot.. There it is, let me down one and get some focus back.

I think they're doing a good job of pushing them both, but agree with your assessment.