It also makes a big difference in how long term you want to look at it. If a RS is followed by forward splits down the road just a couple or few years from the RS, (again I refer you to Monster's full span chart which lists 3 FS's), it can grow so much in a 5 to 10 year period you'd cringe to think that you sold it on the premise that it was going nowhere even as it was headed for glory. Past performances show just how real that scenario can be. Again, it all just comes down to the success of the brand.