If you look at the history of Tabasco sauce you'll find it sold in roughly 180 countries and packaged in over 22 languages. Using the SMS model as well as the SM strategies they're using, they've already plugged into at least two languages and different types of packaging. They've told us from the outset that this was a marathon and not a sprint- a 5-10 year model even. They're at the very beginning of their resurgence and not without roadblocks and barriers. If they take them down one at a time and investors have the werewithwal to hang in there, the financial upside could be immense someday.

I'm going to hang around, win or lose, all the way through to see if they can pull this off. I think they can.