If you read the comments here @ http://www.aftvnews.com/ultraflix-brings-thei...n-fire-tv/ , it explains why NTEK isn't going "to da moon" anywhere soon until they get things straightened out with Ultraflix.
What good is it to have it available on every platform, if the image quality is not what people pay for. That might also explain why UF facebook likes is stuck @ 5000+ while f.e. Iron Dragon TV has almost six times that number.
Its obvious why they have not started any significant marketing campaign yet, in contrast to what they told last year.