Posted On: 06/23/2016 10:44:23 AM
Post# of 96892
For the Win! Live Sports Are Driving Streaming Video Innovation.
The desire to keep sports relevant to the younger audience and connect with mobile media consumption habits is driving innovation online.
“There is a huge paradigm shift in the way sports goes to market,” says Stewart Mison, strategic director of sports business development for Microsoft. “The last great transformation 20 years ago was the introduction of multichannel TV. That gave deeper insight into sport for armchair fans, but not personalized insight. Now we have the opportunity to do just that.”
http://www.streamingmedia.com/Articles/Editor...08594.aspx
The desire to keep sports relevant to the younger audience and connect with mobile media consumption habits is driving innovation online.
“There is a huge paradigm shift in the way sports goes to market,” says Stewart Mison, strategic director of sports business development for Microsoft. “The last great transformation 20 years ago was the introduction of multichannel TV. That gave deeper insight into sport for armchair fans, but not personalized insight. Now we have the opportunity to do just that.”
http://www.streamingmedia.com/Articles/Editor...08594.aspx
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