“Fire TV users are amazed at the quality of our 4K Ultra HD streams and the fact that we can deliver 4K Ultra HD on networks using half the bandwidth of our competitors while maintaining better image quality,” stated Philip Foley VP of Product Development. “Not all 4K is the same, and by starting with the highest quality content available, and using our unique proprietary mastering and compression algorithms, UltraFlix streams are visually superior to those delivered by any other provider.”

thanks DrizzleD