I remember in one of Veal's letters to shareholders he stated their revenue is in line with expectations. I don't ever remember seeing any sort of tweet, PR, etc. stating they exceeded expectations. I agree, that would have stuck with me!

Thanks for the sales projections and numbers. I agree with most everything you put together. In my opinion, Sell thru for the smaller markets is probably closer to 1 bottle a day but the larger markets like Vegas & Nola should bring the average up.