But Apple has decided to give subscription services a break. Instead of keeping 30% of subscription revenue, it's going to drop its share to 15% after a subscriber's first year. Google quickly followed suit. That's a huge benefit for subscription services like Netflix, Spotify, Hulu, or HBO Now. For Apple's part, it believes giving back more to subscription services is the best way to grow its own services business.

This is huge for Netflix
Apple just effectively gave Netflix a 15% price increase for its mobile subscribers, and Netflix can expect a lot more mobile subscribers going forward. The company opened sign ups on mobile in the fourth quarter of last year. In its letter to shareholders that quarter, management wrote "We recognize that in some parts of the world, mobile is the primary way many people access the Internet."