it's always about marketing your product..services..or rights and licenses..unless Ntek establishes a well oiled marketing department machine we'll be stuck in mire ...while all the losers catches up..marketing effectively and methodically to brand Ultraflix as"premium viewing experience" for those millions of 4k..and 4k hdr and Roku sets..And Apple tv etc...
making ultraflix a household name to the world..not just the US market place..
one example that comes to my mind is Ntek relationship between Hisense we should really be in bed as Roku did ..sometimes you got to give to get