Posted On: 06/07/2016 10:16:21 AM
Post# of 75384
I'm sure some rough numbers will trickle out, but it's not as much about profits from sales at the show that matter. It's much more about the brand awareness that is being built and the future profits from repeat sales to those customers (and their friends/family) that really love the product. It's an extremely smart strategy that's referred to as "guerilla marketing", and it works. This isn't about getting rich from this show's proceeds. It's the increase in sales that come as a result of the exposure. The gift that keeps on giving. 
(6)
(0)
