I agree with you, AYW,

however... I suggest Mr. Grisaffi is presenting the rouge, independent, nonconformist, anti-business-as-usual, renegade,
built-by-me-from-the-ground-up ideology that might just meet with the minds of the purchaser... of the stock AND the cans with the funny little leaves and the great tasting beverage inside!

This company and it's products, and products around the bend... as legislation may soon allow, is as radical as an independent getting this far running for the pole position to be elected to our highest office.

"I" wouldn't do it, but Mr. Grisaffi is doing a fine job and keeping his word to us, the shareholders! It seems he has more rabbits in his hat, and I don't think this will hurt very much.

I would leave out the politics, but then why should we be politically correct?
(Please don't mention the irony... lol )