In the festival arena especially one as BIG as Mountain Jam it is all about exposure to the people that are going to pick up this product when it gets to their location. People from the entire east coast go to this festival. I have friends from florida up there now. Exposure is key at this venue. These aren't all penniless concert goers. They have bucks. They find out its on Amazon they will order. I just hope some distributor will work the Wanee Fest down in Live Oak ,Fl next April. Great Marketing for the BIG PICTURE.