awareness problem ntek pay attention...One-third, 32 per cent, of individuals surveyed are already aware of 4K streaming services, reports NPD Connected Intelligence. Awareness increases to 42 per cent among 18- 34-year-olds, with 32 per cent also interested in using the services.

“Demand for 4K video is only beginning to proliferate,” said Buffone. “Streaming video providers have been leading the market in terms of delivering 4K UHD content, and we expect them to continue to increase their programming array to satisfy growing consumer demand.”