Brand recognition leads to increased sales which in turn will lead to increased pps. Every brand building achievement is music to our ears and helps discredit the bashholes. It's a record of their brand building progress. Actual sales growth just flat out takes time. This summer will usher in a huge growth spurt for this brand though. Hey, I wouldn't park my chair in front of my little apple saplings and wait for a couple 'o bushels of big ripe apples, but I know if I nurture their growth I'll eventually have more than I need.