We need James to act like he is really part of this company. It's a publicly traded company.

To me the word itself "Giddy Up" and even the design itself represents more of a trucker/biker crowd or a southern country crowd. Currently there is no energy drink on the market that appeals to that demographic. Just my opinion I suppose. We need to fork over the money and get a celebrity endorsement, or do what progressive did and have a girl/guy next door approach... I could go on and on as there are too many angles to take this.

I fear James does not see it that way, I really hope he proves us all wrong, that would be amazing.