I'm going to be buying more in the next 24 hours, as soon as my funds clear, which is to say this isn't about whether or not I'm bullish. I am, with some accompanying anxiety that is nothing a couple of martinis won't fix. That being said, I think this entire matter needs to be approached in a spirit of deep sobriety, prior martini references notwithstanding. In the case of a distribution deal, I can't imagine a big retailer going whole hog without going very partial hog first. If a Costco signs a deal, they'll test it first and if it sells go in deeper. Ultimately, our faith needs to be based on this fact most of all: people like the product. If that's for true, and it seems to be, and if management doesn't screw the pooch, and it hasn't yet, we will all be sitting pretty soon enough.