Any product expansion that makes franchisees more attractive to prospective dealers is a good deal for HJOE. Doesn't matter how many types of chips are out there. All of them have a niche following by consumers. LTCG now can compete even more as dealers will place these chips next to their other impulse buys. Even better, it was cost effective as it cost little to nothing to do. Good deal for HJOE dealers and LTCG.