That's a fair point, but I believe the bias extends even to those people who play the penny stock market. People are looking for the proverbial needle in the haystack. They will be quick to assume the worst. There's an ongoing 'huckster alert' in the market, so to speak.

I suspect there may also be some fatigue with 'potential.' Great things on the horizon can only take a company so far. At some point, you've got to show progress in concrete ways. My own take is that we have this summer to make this happen. The uplisting is a meaningful indicator of concrete progress. The next two quarters of sales will be important moments, too. If RMHB announces some major distribution deals, that'll help, but even they will only help so much. At the end of the day, all this fine potential has to translate into sales.