Well the fact that London drugs here in Canada had a QD tv on sale for 3399 in a 65" 4K was amazing. I stood and watched the Reds and greens and kept looking at all the other base tv's around. It was a drastic difference. Called my wife over to show her the QD tech. Her first words were "we need to invest more in this" for me, I take that as a green light to buy every second Thursday.