POW Folio profit ratios - from previous Facebook $REDG Sharefolder Q&A:

Q: What is the way revenue is to be generated with Powfolio?

A: Dynamic paid advertising is placed by outside suppliers -- digital advertising aggregators -- every few pages within each streaming book. This is pre-sold and negotiated by these networks and placed within a "chain" within our app giving priority to the highest "bidder" for the content at any given time. These ads include static, banner and even video applications with a set number of time (typically minimum of 5 seconds) before they can skip and continue reading where they left off. Soon after launch, we will offer a paid monthly subscription service that will allow an ad-free environment to users.

Red Giant profits from Powfolio in two ways. First, publishers receive a 50/50 split of revenue based upon the traffic they produce. 50% goes to the publishers and 50% to the app owners. We are 50% owner of the app. As such, we receive 25% of the revenue generated for all content that is not Red Giant, and 75% of the revenue generated by Red Giant Properties.