I explained it in my last post. Hangover Joe's profits the dealers profits, the store profits, the chip company profits and they pay Larry the license fee. This is what Idiot don't understand he done graduate sixth grade. It's a no brainer and a great way to increase profit for everyone. The chips are going to go into c-stores and the chip company does not focus on c-store but big box stores. So this is a perfect match as the PR stated. The HJOE dealers pick up all this extra business of placing chips in these stores. HJOE wins by extra revenue and so do the dealers and stores. This is a winner all the way around. This also helps the shots sell and they reinforce each other with the branding in the stores.