Developing slowly but surely ....Magnolia Pictures is known as a pioneer of alternative distribution strategies, and has been boldly working to update the outmoded traditional theatrical distribution model since its controversial, simultaneous theatrical, DVD and cable TV release of Steven Soderbergh¹s Bubble in 2005. Since then, Magnolia has carved out its own niche in the film distribution marketplace, and is widely regarded as an industry leader in rethinking and capitalizing on non-theatrical revenue streams, frequently making films available ³On Demand² to home viewers a full month before their theatrical release.