Posted On: 05/15/2016 2:41:46 PM
Post# of 75079
That's exactly the strategy they've been using. I've praised them for the wisdom of that strategy since I first became aware that they were using it. They've gone out and hit the streets using what Jerry called "guerilla" marketing, and what some call "wagon jobber" distribution. Their strategy is ingenious. It's building the brand "under the radar", people are loving it and the strategy has not only allowed for a stealthy approach to grabbing brand recognition and market share (which is gaining major traction now), but is surely the least costly strategy they could ever use. It takes longer in the beginning, but once it takes off it's even better for the brand because people feel it's "theirs". They discovered it before it showed up in big time advertising campaigns. There were some here that argued the opposite, but they were full of shit. At least one of them was employed by a venture capitalist firm. Conflict of interest, to say the least. Rocky Mountain High Brands is headed for HUGE! 
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