MEDL News

MEDL Mobile Hires VP of Acquisition and Monetization

2012-05-07 09:06 ET - News Release

FOUNTAIN VALLEY, Calif., May 7, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile Holdings Inc. (OTCQB:MEDL), an incubator and aggregator of mobile technology, announced today that the company has hired Greg Blackman, VP of Acquisition and Monetization, to lead efforts to monetize its growing network of developers and library of mobile applications.

MEDL Mobile has developed a proprietary intelligent recommendation engine which helps to solve the app discovery problem by connecting smartphone users to the mobile apps it predicts they will most enjoy. Blackman's expertise in building advertising networks in the mobile space will be a driving force in ensuring more and more app developers are able to benefit from the recommendation engine, the network and MEDL's marketing expertise.

"MEDL is uniquely poised at the intersection of multiple revenue generating opportunities," said Blackman. "I'm excited to use my experience to bring publishers and developers together to solve the problem of app discovery and revenue generation for everyone looking to strike it big in the app store."

MEDL's network of mobile applications is expected to grow significantly in the coming year through acquisition and Blackman will also play a key role in shaping the direction for the company's developer Alliance program.

"We are thrilled to have Greg onboard," said Andrew Maltin, MEDL co-founder and CEO. "Developers know and trust him, and he understands the challenges they face every day. We think he'll be a driving force in helping us build and monetize our growing MEDL developer Alliance."