According to Tim Bajarin, a tech analyst at Creative Strategies, “it’s the chicken and egg thing…. There haven’t been enough 4K TVs sold to warrant the investment from the broadcast networks”. He is of course referring to the fact that of all the 4K content currently available, virtually none of it is yet actually coming to consumers from a broadcast cable source.

However, according to McRae, at Vizio, “that will change in the middle of 2016.”

McRae points out that just in the last year and a half or so, the amount of 4K programming which is available has “gone up tenfold”. But he points out that this quantity is “still tenfold over a small number. You’ll see another tenfold this year [2016], and you’ll see a tremendous amount of 4K content coming from the studios.”