the problem with a big soda acquisition, lets say coke for example, would be that they already own a 17% stake in monster and RMHB is targeting monster and red bull as their primary competition. i think in a head to head battle, red bull and monster loose hands down against RMH in a taste test and appeal to buyers. unless there is another angle, it would appear that if coke got behind RMH, they are investing in a company that is going to hurt the business of a company they are already invested in. i see a conflict of interest. as RMH sales increase, i can only think monster sales will decrease.

now maybe coke wants to do what microsoft does to competing companies....i.e. buy them out and bury them in a hole. from jerry's perspective, i can certainly see the lure of a quick paycheck right now from a buyout. the real strength of RMH will not unfold for another 5 or 10 years and maybe that time horizon is just too far.

it will be interesting to see how this plays out and i dont think we will have to wait long to see which direction this turns.