most of these otc companies can't even afford to run their daily business without these toxic loans, forget about expanding and getting people to essentially buy into the business which is what hjoe is doing. they've entered a business where other people hustle for them, if it ever truly catches fire then we will all be speechless. it has the cult following already and that to me was always a strong point. that doesn't even include the larry the cable guy side who is obviously very aware of all the situations and continues to promote the brand