Your upside with RMHB is astronomical as compared to an investment in Facebook a year ago, or now for that matter. If RMHB even comes close to realizing the growth that Monster did (I believe it will walk all over Monster IMHO), your % gains in RMHB verses Facebook going forward will be like night and day. Relax and use a buy/hold strategy, at least until it stabilizes at higher pps/lower P/E.