I don't see anything wrong with the bottle being shown over the graphic. Everyone has a complaint about minutiae. As you said, they're good at promoting themselves, they're doing it on twitter, they'll be there anyway, they've got their banner, they've got their 10 K shots. Sounds like they'll be sponsoring Sin City Kitty from what you've heard. Sounds like HJOE is simply just doing their thing. A little unconventional, a little politically incorrect. At the end of the day, if a superimposed bottle gets the job done and HJOE passes out 10K shots, there really is very little to bitch about. That's just my take.