I'd rather have a big, in your face, monster billboard in 8 different locations where millions and millions see it, so they can go grab the impulse buy, then scroll through tweet after tweet to get to the ones you want to see. SM is good, but nothing like the old fashioned billboards where even out of state folks who are traveling through see that nice bright yellow billboard and think, "wow, another ten hours of driving, I need one of those."