Buzz plays an important part in a company's success. MySpace was better than Facebook, and there are other platforms that continue to be better than FB, yet it continues. Samsungs are better than Iphones, yet the iPhone has a coolness factor. So comparisons are not a complete picture. Going forward market share will be the key. Even if scie gets a decent portion of the colonoscopy market, it will be huge. That is the unknown that most longs are hoping for. Again, I don't care if this goes to trips again, if it does, I'll be even money, and I might just double down.