$OWOO The One World Doll Project was established in 2010 by Trent T. Daniels and Stacey McBride-Irby. It was during a meeting between Stacy and Trent when both parties evaluated the doll market. They determined there was a major opening in the market for multicultural dolls. They learned that the customer base of racially mixed children between the ages of 6-11 in the United States was estimated at 24.3 million in 2009. And due to the market domination by Hasbro and Mattel, their strategy was to focus on African-American and multicultural markets which are extremely underrepresented.



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