What's so terrific about this company, is even on a boring Sunday evening, there is always something to read about with HJOE, or always a new dealer announcement or event. At this point, HJOE needs to do very little beyond train and supply. The dealers ingenuity takes over and they spread the brand. And to think, this is a pittance and such a minor injection into the market. Fast-forward with a healthy balance sheet and a hundred dealers plus... Now think where they might be and determine if it's worth a few hundred or thousand.