POWFolio revenue generation - earlier statement from REDG CEO on Facebook:

"Dynamic paid advertising is placed by outside suppliers - digital advertising aggregators -- every few pages within each streaming book.

This is pre-sold and negotiated by these networks and placed within a "chain" within our app giving priority to the highest "bidder" for the content at any given time.

These ads include static, banner and even video applications with a set number of time (typically minimum of 5 seconds) before they can skip and continue reading where they left off.

Soon after launch, we will offer a paid monthly subscription service that will allow an ad-free environment to users.

Red Giant profits from Powfolio in two ways.

First, publishers receive a 50/50 split of revenue based upon the traffic they produce. 50% goes to the publishers and 50% to the app owners.

We are 50% owner of the app. As such, we receive 25% of the revenue generated for all content that is not Red Giant, and 75% of the revenue generated by Red Giant Properties."