I have seen many start up companies ruin a good thing by failing to pay attention to the marketing of their primary product. They tend to get a good thing kicked off and even surmount innumerable difficulties attempting to get their product to market, handle production issues and create brand awareness, then they think to capitalize on this little bit of success through the introduction of new products or additional product lines.

The problem with this, at such an early juncture of success, is that they rarely have the management diversification to develop, plan, produce and market new products. It's far better at this time to maintain focus on the task at hand, which is, of course, the continued national branding and distribution of the products that "brought them to the dance". They can ill afford to dedicate assets, whether they be cash or manpower to new product development and introduction while the success of primary products hangs in the balance.

There will be ample time after their branding and distribution is well established across the land to expand their offerings. In this way, new products will gain wide and rapid distribution leading to a greater potential success upon introduction.