It'll be fun to speculate what it is for the remainder of the year. I did go back and listen to the interview again for any further insight and Adamson did say that he sampled it. That leads me to believe it will not be apparel related, although they could easily do that, but more on the lines of something ingested.

Difficult for me to envision them doing Hemp infused yet, but how about they attack the candy, gum and power bar markets infused with their energy ingredients. Those are impulse buys as well and not particularly "like" Hangover Joe's, but with the proper labeling and marketing, so much "like" Hangover Joe's. Just speculation, but it's not a logic reach.