I wouldnt call it a relationship with NASCAR. While she has a sizeable following considering her start, she is still a relatively small brand with some loyal fans. However, she is visible on the NASCAR scene and has incredible access to drivers and owners considering she is a small outfit on internet radio. However, that says a lot about the drivers appreciating a true fan reporting and interviewing instead of the normal "reporter".

It could add increased visibility for both brands as they share key deomgraphics. One thing HJOE has really done well at is capitalizing on these unique branding opportunities and extending brand presence (marketing) at a very minimal cost. Shareholders can certainly help in that regard by actively discussing the brand or presenting these types of opportunities to mgmt when they see one.