I listen, i thought it was a very good show. Looks like she is a user of the brand. I heard him say that other band is coming and it's not a beverage. Said we're going into thousands of stores with dealers and we are going to take more products. I like to hear that, more profit for dealers and the company. That to me was the highlight of the show. Once again it shows they are thinking forward at building what he refer to as a lifeystle brand.