This was a fan and shareholder who did that video and posted it! I think the brand reaches many demographics from soccer moms, to college kids, to day labors, hispanics, urban professional, babyboomers and hipster, redneck and millennials. This brand has a wide reach that what make it so appealing. This brand reaches all segments of the population who drink and they relate to it. We have seen this in HJOE social media for years and they are good at promoting the heck out of it. They have done rock concerts, Redneck fest, wine tastings, gay events, you name it they reach at all aspects of the market.