Well we can speculate all we want, until HJOE steps out of the shadows and tells us what they are doing we just wont know. The brand is actually roaring as I see it. My sons are at a major colleges and they have seen them and my youngest actually took some back to hand out. He also (the youngest) passed them out on Pcola beach during spring break and had a nice response to them from partakers! The products work and that's all we need to know! We only succeed if Veal succeeds! Bottom line right there! All of our shares and dollars are in his hands!