T-Mobile was attracted to the arena because it liked that Las Vegas is a worldwide hub for live entertainment.
"T-Mobile is disruptive and irreverent — a perfect complement to our vision of entertainment in Las Vegas," he said.

T-Mobile plans to use its naming rights sponsorship for special deals for its customers, such as a fast-track VIP entrance, seat upgrade opportunities, ticket sales before the general public can purchase seats, charging stations and premium event experiences
there will be plenty of sports in the arena, including Ultimate Fighting Championship.