$HAON Halitron's CEO Bernard Findley expressed his reason for the acquisition. "ArchivalPhotoPages competes in a very large market with loyal customers and provides the path for us to capitalize on the fast-growing digital scrapbooking space," he stated. "We are actively evaluating digital scrapbooking and how we can leverage our current customer base with new products; especially digital life-story products like Facebook, Instagram, Ancestry.com, and Myheritage.com."

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