personally, i think the colors pop. there is no bolder and brighter colors that can be used unless we are using safety orange or some neon color. if you look at the can colors on the site, the colors are about the same hue and brilliance of the photo images on the site behind the cans.


remember, the goal here was to replace the throwing star and create a label that will sell. to those ends, this label is hugely successful. does it represent the final evolution of this label??? probably not. monster labels change all the time as do any beverage company. in lieu of trying to make everyone happy, the goal is to make most people happy and sell product.
i love the new labels as does my wife, and she doesn't like most things and will say it how it is. she gives a quick, honest, knee-jerk reaction from a womans point of view. she describes the lables as "happy" and "feel good". those are home-run terms in the marketing world