Posted On: 03/29/2016 9:00:06 AM
Post# of 96881
Re: Krisandtilly #14354
The Future is very near!"With Red Bull we are seeing a huge up take in this new medium in the form of 360 video's for YouTube and Facebook, to their own bespoke VR content for Oculus Rift, HTC Vive and Sony Morpheus" says Solomon.
Rodgers sees the experiences as having a more meaningful impact, giving the "the user an opportunity to interact, experience and get closer to a brand's products, values and, in the case of Red Bull, its athletes".
As the industry moves forward Rodgers believes that VR will be the main form of consuming digital content and so advertising must "engage with them directly" and sports is the most immersive means of doing so. It will benefit the brands because "these experiences when viewed in a VR headset create deeper connections, and form stronger memories and associations towards the content.
"It is largely prominent within the sports industry as 360 video allows audiences to get closer to the action than ever before, almost as if they were there seated in the cockpit, in the locker room, in the ring" continues Rodgers.
Sports have proven to be the most popular platform for brands to integrate high tech experiences as a means of increasing engagement. The desire to get closer to the action has always been there, from player cams to more camera views, and so the advancement in technology, particularly VR, is providing even richer opportunities for brands to engage with fans in meaningful way. This looks set to increase as VR gradually rolls out to consumers - Oculus Rift is scheduled for release early next year - who will be able to more readily access the immersive experiences brands are creating.
Links https://ntek.com/magicscreen_clients.php
Magic Screen
The next generation cloud based advertising platform
3D-without-glasses technology (Now Augmented reality) has proven itself as the most effective way of capturing a consumer's attention. Unfortunately, until now it's been cost-prohibitive and has seen slow adoption with sub-standard technology. Magic Screen has developed the first true full HD 3D-no-glasses displays and delivers an affordable product that cannot be ignored in the next generation of advertising platforms.
Rodgers sees the experiences as having a more meaningful impact, giving the "the user an opportunity to interact, experience and get closer to a brand's products, values and, in the case of Red Bull, its athletes".
As the industry moves forward Rodgers believes that VR will be the main form of consuming digital content and so advertising must "engage with them directly" and sports is the most immersive means of doing so. It will benefit the brands because "these experiences when viewed in a VR headset create deeper connections, and form stronger memories and associations towards the content.
"It is largely prominent within the sports industry as 360 video allows audiences to get closer to the action than ever before, almost as if they were there seated in the cockpit, in the locker room, in the ring" continues Rodgers.
Sports have proven to be the most popular platform for brands to integrate high tech experiences as a means of increasing engagement. The desire to get closer to the action has always been there, from player cams to more camera views, and so the advancement in technology, particularly VR, is providing even richer opportunities for brands to engage with fans in meaningful way. This looks set to increase as VR gradually rolls out to consumers - Oculus Rift is scheduled for release early next year - who will be able to more readily access the immersive experiences brands are creating.
Links https://ntek.com/magicscreen_clients.php
Magic Screen
The next generation cloud based advertising platform
3D-without-glasses technology (Now Augmented reality) has proven itself as the most effective way of capturing a consumer's attention. Unfortunately, until now it's been cost-prohibitive and has seen slow adoption with sub-standard technology. Magic Screen has developed the first true full HD 3D-no-glasses displays and delivers an affordable product that cannot be ignored in the next generation of advertising platforms.
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