I emailed them and ask about it. They said one of the 2,500 college students engaged, that are doing the sticker campaign across the country. One group of students has a software program to opt people into following and he ran it for the company and didn't tell them till late last night. In their email back to m,e they said we have an army of college students now helping build the brand in social media and we are working on other programs we call out of home marketing to build the brand.