What I like about this SMS setup is that for each new retail shop the dealer gets an additional case of product. This helps the dealer who doesn't make money off the first product placement keep inventory up at no additional cost. This is a key element in my opinion because a dealer can be aggressive without the fear of running out of inventory or the fear of running out of cash due to the cost of inventory. This is a great win for both the dealer, SMS and HJOE. Well done and well thought out.